Starting in 2009, almost any word will be able to replace “.com” in a web address. This decision was recently made by ICANN, the Internet Corporation for Assigned Names and Numbers. The non-profit wants “to increase competition and choice,” notes CEO Paul Twomey.

Those wanting “.steve,” “.matrix” or “.nothing” will have to pay up though. Prices to establish these new top-level domains may start above $100,000. That’s a lot of “.cash”….

For additional information, read the recent USA Today article.